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The Great Story of the Endless Drawing

A fantastic hybrid project, linking a digital fresco and a 12-metre square installation to be explored through augmented reality.

It all began in the spring of 2017 when young illustrator Elly Oldman, from Rennes, got a crazy idea. As she was trapped in her bed after an accident, she started creating an endless drawing on Instagram. 200 publications, 15 metres of drawings and 18,000 followers later, she imagined with Electroni[k] a giant interactive and constantly evolving fresco, to be discovered in drawings but also in augmented reality! Elly Oldman tells us a crazy and incredible tale, against a backdrop of ecological and environmental considerations.

 French, English


© Graphic design: Elly OLDMAN ■ Animations: & Friends ■ Music: Benjamin LE BARON ■ Development: Artefacto